Measure What Matters: Defining Key Performance Indicators !!

The beauty of Web analytics—and the promise of the Internet—is the ability to capture nearly unlimited amounts of data about your Web site. Without a clear strategy to "measure what matters," your Web analytics initiatives will quickly drown in a sea of data. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators, or KPIs.

This paper is designed to help you understand KPIs and define metrics that support your organizational goals. What data should you focus on? Who needs this information? How different are the data needs and delivery mechanisms between various teams and job functions? And what is the most effective and impactful way to share key metrics across the enterprise?

Web analytics and KPI

In today digital competitive marketing web analytics and Key performance indicators are interlinked greatly. web analytics are based on some KPIs.There may be different KPIs for diffeent marketing.KPIS are very important for market analysis and strategic decision making.Today web marketing managers takes decisions based on KPIS.so its play vital role in today marketing decision making.

what is Key Performance indicator in web analytics ?

Key performance indicator is very important in web intelligence. A key performance indicator or (KPI) is a measure of performance. Such measures are commonly used to help an organization to define and evaluate how successful it is, typically in terms of making progress towards its short and long-term organizational goals. KPIs can be specified by answering the question, "What is really important to different stakeholders?". KPIs may be monitored using Business Intelligence techniques to assess the present state of the business and to assist in prescribing a course of action.