Global Marketing Based on Web Analytics

Global Marketing and web analytics:

In this Digital age, marketing strategies are based on web analytics.
Its because, web analytics tools says all stories about web visitors,
and even through web analytics one can target its potential visitors.
One can track and target its potential web visitors, who can take thair
product or services online.


There are many features in analytics tools that track even web visitors location like
its country,state,city etc.and this data are very useful for decision maker marketing
managers. These are the reason.

Web analytics and KPI

In today digital competitive marketing web analytics and Key performance indicators are interlinked greatly. web analytics are based on some KPIs.There may be different KPIs for diffeent marketing.KPIS are very important for market analysis and strategic decision making.Today web marketing managers takes decisions based on KPIS.so its play vital role in today marketing decision making.

Web Analytics Softwares

These following are the web analytics softwares:

1) Google Analytics
2) Web Trends
3) Omniture
4) Yahoo web analytics
5) AWStats
6) CrawlTrack
7) Webalizer
8) Bango Mobile Web Analytics
9) Hitbox
10)VisitLab
and many more......

Marketing Decision Based on Web Analytics

These days all marketing strategic decision are taken based on web analytics data, and it will increses day by day.

Scope of Web Analytics

In Today's Internet age, scope of web analytics is very broad. These days people are liking to purchase things on internet.specially in advanced countries like UK, USA, Canada, Australia, etc has becomes trend and habit to sell or purchase things on internet.These days product producers and seller know the importance of internet that how way internet increases the sale of a company.so these days product or services companies are making strategic analysis based on web based internet data.

The scope of web analytics is broad and it will increasing day be day, because people are going to digital day by day.

what is Key Performance indicator in web analytics ?

Key performance indicator is very important in web intelligence. A key performance indicator or (KPI) is a measure of performance. Such measures are commonly used to help an organization to define and evaluate how successful it is, typically in terms of making progress towards its short and long-term organizational goals. KPIs can be specified by answering the question, "What is really important to different stakeholders?". KPIs may be monitored using Business Intelligence techniques to assess the present state of the business and to assist in prescribing a course of action.

Top Web Analytics IT companies in India

These are the few companies in Web Analytics:-

1) Accenture,Bangalore,Gurgaon
2) Sapient, Gurgaon
3) Wipro Pune
4) Birla soft Noida
5) IBM ,Bangalore
6) Genpact, Gurgaon
7) WNS, Gurgaon
8) TCS, Pune, Gurgaon
9) Patni, Pune
10) GroupM, Gurgaon
11) Mckinsey, Gurgaon
12) HP,Bangalore,Chennai, Pune
13) Naggaro
14) Fidelity, Bangalore, Gurgaon
15) Ibibio, Gurgaon
16) American Express
17) Yahoo
18) Google, Hyderabad
19) Microsoft, Bangalore
20) KPMG, Gurgaon
21) Makemytrip, Gurgaon
22) Yatra.com, Gurgaon
23) corematrix
24) Omniture
25) E2solutions
26) AOL Time Warner
27) Tech Mahindra
28) Cognizant
29) OPI Global
30) Target inc
31) ZS Associates, Pune
32) Netapps, Bangalore
33) Cisco, Bangalore
34) Amazon, Bangalore
35) eBay -Chennai
36) Citibank, Chennai(Card Analytics)
37) Dell Analytics, Bangalore
38) HSBC Analytics, Bangalore
38) JP MORGAN, Mumbai
39) Standard Chartered Bank, Chennai
40) UBS, Hyderabad
41) Adobe, Bangalore, Noida
42) Deloitee, Hyderabad
43) HLL, Bangalore
44) Boston consulting, Mumbai
45) Target, Bangalore
46) Tesco, Bangalore
47) Citianalytics, Bangalore, Mumbai
48) Hewitt Associates,Gurgaon
49) Reseve Bank of india,Mumbai
50) Nokia Networks, Gurgaon
Many more

Web Analytics FAQ

1) What do you mean by web analytics?

2) Why web analytics??

3) Why web analytics is so important for today’s business?

4) Tell me five most popular web Analytics tools other than Google Analytics?

5) What is the difference between unique visitors, visitors, repeating visitors?

6) Explain me five most important KPI’s in web Analytics?

7) Have you ever configure and set the goals in Google web analytics?