In web analytics, everything is relative !!

What's a good bounce rate for my web site?

I get that kind of question a lot. What's a 'good' bounce rate? A 'good' time on site?

The answer, I'm afraid, is: Better than your current bounce rate. Better than your current time on site.

In web analytics, it's best to focus on your own data and on improving. Use yourself as the benchmark. This is your best strategy for two reasons:
Lack of accurate benchmarks

Accurate, internet- or industry-wide data on keyword searches, or competitors, or just about anything else, is scarce. Non-existent, really.

1. 'Panel'-based statistics like Compete.com (which I love) and Alexa (which I'm starting to like again) sweep in an incredibly wide range of web sites. The bounce rate on your online bike shop won't compare to, say, the bounce rate on the New York Times web site.
2. Statistics within your own industry will include outliers at both end of the spectrum: At one end are the companies that have invested 100x your budget to become the shining pinnacle of conversion rate optimization. At the other, you'll be comparing yourself to the sites designed according to 1992 best practices. Even if you can narrow down the data in #1, it'll be inaccurate..
3. Keyword data from Google is about as trustworthy as a credit default swap.
4. Keyword data from other sources may be more trustworthy, but shows you a tiny sliver of total search traffic.

Numbers lie

Even if you could get accurate benchmarks, they still lie. Your business isn't like your competitors', no matter how similar they seem. Competitor A just fired his head of sales, so conversion rates tanked for a month. Competitor B happened to get on Channel 5 News. Her traffic tripled, lowering her conversion rate, too - but her sales skyrocketed.

Unless you've got the whole story, the numbers will lie. And you can't get the whole story.
Focus on improvement

So, if you're trying to figure out how many visitors you should be getting for 'slobber knocker', the answer is? More than you get right now.

If you're trying to figure out where your conversion rate should be? Yep. Better than what you're getting right now.

That's what web analytics are for: Helping you improve. Which, as it happens, is also how you beat your competitors.


Read more: In web analytics, everything is relative

What is Hitbox ??

Hitbox is a popular web analytics tool and web analytics product created by WebSideStory, now Adobe, originally for adult entertainment websites. Some of the services have been declared spyware by several anti-spyware organizations, such as Lavasoft and the makers of Spybot - Search & Destroy. It is now widely used by commercial & other organizations across a variety of industrial sectors as a complete and integrated metrics solution for monitoring web traffic and driving marketing.

If a hitbox program is unknowingly downloaded to your computer, you will generally not be aware of its presence; however, it could result in slowing down of your computer. An unseen "hitbox" program may also cause other anti-virus or anti-spyware programs to run or take defensive action, which could also then result in slowing down your computer. For instance you may see "TeaTimer" running in your file manager - which is Spybot's anti-spyware program.

Many major corporations install hitbox applications on your computer without your knowledge, to track various aspects of your internet activity. For example Lexmark remote technical support installs ehg-lexmark.hitbox.com on your computer when implementing a remote repair.

Use of these unseen "hitbox" tracking programs is considered unethical by many people in the web community. However, because most computer users are unaware of them (because they invisibly run in the background) very little is done to stop this practice.

Running a reputable spy-ware program is usually the only way to identify and remove a "hitbox" application from your computer.

What is Mobile Web Analytics ?

Mobile web analytics studies and analysis the behaviour of mobile website visitors, in a similar way to traditional web analytics (or desktop web analytics). In a commercial context, mobile web analytics or Intelligence refers to the use of data collected as visitors access a web site from a mobile phone. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business; this includes mobile advertising, mobile search marketing, text campaigns and desktop promotion of mobile sites and services. These days there are many scope in mobile web analytics.

Web Analytics Softwares

These following are the web analytics softwares:

1) Google Analytics
2) Web Trends
3) Omniture
4) Yahoo web analytics
5) AWStats
6) CrawlTrack
7) Webalizer
8) Bango Mobile Web Analytics
9) Hitbox
10)VisitLab
and many more......

Web Analytics FAQ

1) What do you mean by web analytics?

2) Why web analytics??

3) Why web analytics is so important for today’s business?

4) Tell me five most popular web Analytics tools other than Google Analytics?

5) What is the difference between unique visitors, visitors, repeating visitors?

6) Explain me five most important KPI’s in web Analytics?

7) Have you ever configure and set the goals in Google web analytics?