What is Mobile Web Analytics ?

Mobile web analytics studies and analysis the behaviour of mobile website visitors, in a similar way to traditional web analytics (or desktop web analytics). In a commercial context, mobile web analytics or Intelligence refers to the use of data collected as visitors access a web site from a mobile phone. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business; this includes mobile advertising, mobile search marketing, text campaigns and desktop promotion of mobile sites and services. These days there are many scope in mobile web analytics.