Web Click analytics is a special type of web intelligence that gives special attention to clicks (Point-and-click).
Generally in internet marketing, click analytics focuses on on-site analytics. An editor of a web site uses click analytics to determine the performance of his or her particular site, with regards to where the users of the site are clicking ie what are the various pattern of clicking.
Also, Click analytics may happen real-time or "unreal"-time, depending on the type of information sought.
Typically, front-page editors on high-traffic news media sites will want to monitor their pages in real-time, to optimize the content. Editors, designers or other types of stakeholders may analyze clicks on a wider time frame to aid them assess performance of writers, design elements or advertisements etc.
Different data about clicks may be gathered in at least two ways. Ideally, a click is "logged" when it occurs, and this method requires some functionality that picks up relevant information when the event occurs.
Alternatively, one may institute the assumption that a page view is a result of a click, and therefore log a simulated click that lead to that page view.
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