Troubleshooting Google Analytics Goals and Funnels !!

Objective:-
In this module you'll learn some of the most common reasons for why goals and funnels aren't functioning properly, and how to fix them.
Troubleshooting Goals That Aren't Being Tracked

One way to check if you have written your Goal URL correctly is to see if the page is being tracked. Search the Top Content report for the goal page to confirm the page is properly tracked and counted as a goal. Please see the examples below for further information.

I. Exact Match/Head Match:

Search the Top Content report (found underneath the 'Content' section) for the request URI of the goal URL.

For example, if your goal URL is www.example.com/cats/prettycatcheckout.html, then the Request URI is everything after the domain name '/cats/prettycatcheckout.html.'

If the request URI appears in the Top Content report, then the goal URL is written correctly. However, if it doesn't appear, please see troubleshooting tips here.

II. Regular Expression Match

Search your Top Content report using your regular expression. The report filter allows regular expressions, so your goal page should appear if your regular expression is written correctly. If the goal page doesn't appear, please see the troubleshooting tips here.

Tip: If the goal page doesn't appear in your Top Content report the first time you search, try modifying your search until it does appear. Then use the search result from your modified search query as your Goal URL.
Troubleshooting Funnel Drop-Offs

If you have funnel steps with URLs to different domains or subdomains, and the tracking code isn't customized as described in the following articles, then all visitors that go from the website in the first step to any other domain or subdomain will appear to drop off in your reports. Learn how to track multiple domains or subdomains in Section 1: Installing Google Analytics on Complex Websites.

For example, suppose a funnel is setup as follows:

Goal URL: www.secondsite.com/jkl.html

Funnel Steps:
Step 1 (You're checked off 'Required step' for Step 1 from your Goal settings page): www.firstsite.com/abc.html
Step 2: www.firstsite.com/def.html
Step 3: www.secondsite.com/ghi.html

In this example, if the tracking code is not customized as needed for multiple domains, then users will appear to drop off at Step 2 because a new session will be created when the user goes from www.firstsite.com to www.secondsite.com. In the new session, Google Analytics will not know that the user actually visited Step 1 because it was done in the previous session. Since the first step is required in this funnel, it will also appear as if the user did not convert towards the goal, and Step 3 and the Goal URL will not be recorded in the funnel since it didn't occur in the same session.

Read more: Overview of Troubleshooting Google Analytics Goals and Funnels