IBM has published a paper on social media and where it believes it is going. While IBM (news, site) might not normally be associated with social media, the paper is the result of what is described as a web jam with over 2,700 participants over three days and from over 80 countries.
A web jam, IBM says, is an online conversation with the purpose of discussing a particular issue — in this case social media — and drawing conclusions that can be brought into the future with a particular goal.
While the goals of this jam are not completely clear except that it falls into Big Blue's wider "Smarter Planet strategy," there does appear to be an implied suggestion that participants should look at their social media strategies and see where IBM technologies fit into it all.
Though not providing a clear roadmap of IBMs social media strategy per se, it does point in the direction that IBM will be going to address the concerns raised over the course of the online conversation.
No comments:
Post a Comment